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How Private Is Your Customer's Information?
Customer privacy issues are getting a lot of headlines. So many, in fact, that bankers are paying a great deal of attention to them.
Is your privacy policy included in your web site? Even if your web page is only being used for advertising, your guarantees of customer information privacy should be evident and readable to assure your depositors that their information about their relationship with you is safe and secure.
The banking industry has been working towards increased compliance, even as it tackles the enormous year 2000 problems. But this problem of customer privacy will not go away unless it is properly addressed by the industry.
Check your web page. If your privacy policy isn't there - push to get it there as quickly as possible.
Copyright © 1998 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 8, No. 5, 5/98
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