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Car Buying Help
Glenview State Bank in Illinois is offering its consumer customers a different kind of Internet service: a means to make good purchasing decisions for new cars.
Using PersonaLogic, Inc.'s interactive decision-guide software, customers can access Glenview's Web site and come up with a personalized list of possible good buys by answering a series of targeted questions.
The software allows people to specify both required and preferred features. Customers also can perform side-by-side comparisons to identify key differences between models.
It sure beats kicking tires!
Copyright © 1998 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 8, No. 9, 9/98
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