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Small Bank - Big Results
The Kittitas Valley Bank, N.A., Oak Harbor, Washington is a three branch, $50 million financial institution. It was recently recognized by ICBA as one of the top 20 community bank performers for 1998. Its Return on Equity was 21.10%.
Bank officers say they use local promotional activity, personal contact by both officers and directors, extended hours of operation, personalized service and its strong reputation as its selling tools.
Other banks may want to copy all these activities…except the longer hours!
Copyright © 1999 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 9, No. 7, 8/99
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