Road Warrior Bonus

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Road Warrior Bonus
The American National Bank in Omaha, Nebraska, ran a promotion while intersection work was going on around one of its ATMs, theoretically to ease the annoyance of traffic tie-ups. They ran a "road warrior" promotion, inserting some $50 bills in the ATM's $20 stack, and some twenties in the $10 stack. The bonus bills were dispensed at random.

Daily use of the ATM immediately doubled. The promotion stopped when the intersection was completed.

Copyright © 2003 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 12, No. 10, 1/03

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