Appealing to a Sense of Adventure
Canadian Imperial Bank of Commerce has a premium credit card program that appeals to cardholders' who seek adventure. As with most reward programs, cardholders receive bonus points for using the cards for certain functions, and in this case, they get double points for using the bank's own travel center to book trips. The rewards packages include a flight in an MIG 25 Supersonic Interceptor, a wine tour and cooking lessons in Tuscany, Italy, a fine dining experience aboard a steam train, and other exclusive packages.
Copyright © 2004 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 13, No. 10, 1/04
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