Pricing is not as important to financial institution customers as honest advice and understanding those customers needs, according to research by the Council on Financial Competition. Customers rank "responsive service" as the most important driver of satisfaction, the council's research reveals.
A good relationship, from a customer's viewpoint, includes:
BankersOnline is a free service made possible by the generous support of our advertisers and sponsors. Advertisers and sponsors are not responsible for site content. Please help us keep BankersOnline FREE to all banking professionals. Support our advertisers and sponsors by clicking through to learn more about their products and services.