Digital Signage
PFF Bank & Trust, Pomona, California, is testing a new marketing tool in a dozen of its Southern California branches. The bank is using digital signage to promote its products and services as well as provide business and community news to customers visiting the branches. The bank is using 38- and 40-inch signs developed by Clarity Visual Systems, Inc. Content will be developed and managed by a third-party information firm.
Copyright © 2004 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 14, No. 6, 10/10
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