Connecting Through Reality TV
Countrywide Home Loans, Inc. is appealing to the Hispanic market by sponsoring a reality television show on a Spanish channel that does home makeovers. By supporting and advertising on the show, which is translated as "I'm Leaving It in Your Hands," the company hopes to reach prospective customers that might seek out homeownership education opportunities from Countrywide.
Copyright © 2005 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 15, No. 6, 7/05
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