A Guide to Hispanic Marketing
Cal National Bank, Los Angeles, has released the Community Banker's Guide to Hispanic Marketing, a booklet designed to help community banks and other community organizations understand and market to the Hispanic population.
The guide addresses questions such as who the market represents, why it is so important to financial institutions, what challenges Hispanic marketing presents, and what challenges there are in providing products and services to the market. The guide is available for download at www.calnationalbank.com
Copyright © 2005 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 15, No. 6, 7/05
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