Branding the Company as Confident
The new brand identity for Regions Financial Corporation is "Everyday Confidence." The words are meant to convey that the financial institution will be a daily part of customers' lives and will help them plan confidently for a future. The financial institution also wants to get across its commitment to everyday sound financial management practices and to the smooth merger of Unions Planters Corporation with Regions, which occurred last summer.
Copyright © 2005 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 15, No. 7, 7/05
Privacy Policy Disclaimer Recommend This Site ! Contact Us
BankersOnline is a free service made possible by the generous support of our advertisers and sponsors. Advertisers and sponsors are not responsible for site content. Please help us keep BankersOnline FREE to all banking professionals. Support our advertisers and sponsors by clicking through to learn more about their products and services.
|
Print Friendly!
Email This Article!
Discuss NOW!