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The Holiday Touch
Sovereign Bank launched its sixth annual holiday book drive in partnership with the Reach Out and Read national non-profit organization, which promotes early literacy by making books a routine part of pediatric care. The Sovereign campaign is a collection effort in which boxes are placed in all of the bank's 650 offices throughout the Mid-Atlantic and New England regions. The bank then encourages customers to donate new and "gently used" books for children ages six months to 5 years. The books are then distributed to local reading programs used in medical settings.
Copyright © 2005 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 15, No. 12, 12/05
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