7 Steps to a Uniquely Profitable Bank Web Site

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$269.00

Presented by:
Marcia Yudkin

Of course you have a bank web site. But is it exasperating your customers, turning off consumers and businesses shopping for services and sending prospective clients running into the outstretched arms of your competition? Is your site a drain on the bottom line rather than a revenue generator?

Discover fresh, powerful ideas for energizing your bank's web site so that it stands out in the marketplace, attracting new accounts and generating additional business from existing ones. Find out the serious but easily fixable mistakes you're making and creative strategies for turning your site into a popular, profitable destination.

Step 1: Take care of the basics.
Surprisingly many banks, large and small, have left out several key ingredients their web sites need. We'll run through a checklist of the basics, explaining why each most commonly neglected element is crucial.

Step 2: Give the site a usability checkup.
Can users with many different goals and backgrounds complete their all-important tasks at your site? A highly usable web site cuts way down on customer service problems and questions. Learn how to test your site for usability without hiring professionals.

Step 3: Let everyone know your URL.
Chances are, you think you've taken care of this step, but haven't. Get ideas for making sure every current and prospective customer knows where to find you online. Even better, discover how to promote your URL so that it increases visits to your site.

Step 4: Create promotable content for your site.
Here a few banks are flying head and shoulders above the rest. With unique, useful content for various constituencies, you can make your site the go-to place online for those already doing business with you and those who aren't yet customers.

Step 5: Let the media know about your newsworthy content.
Smart marketers stretch promotional budgets by issuing press releases, contacting reporters and writing letters to the editor to get no-cost media coverage that informs the public about your useful site content.

Step 6: Invite links to your unique content.
Hardly any banks bother with this step, but it spreads the reach of your site without costly advertising. Discover how to get traffic-building links to your site and why a linking campaign is especially effective in reaching niche customers.

Step 7: Satisfy profitable niche customers with an email newsletter.

Whether you're aiming at building your clientele of small business owners, young married couples, government agencies, or international companies, an email newsletter gets this accomplished. Learn why and how.

Who should attend:

executives with responsibility for overall marketing strategy
webmasters, web designers and copywriters for the web
staff members who regularly update the bank's web site

Please note that this seminar requires next to no knowledge of the technicalities of web sites. If you've used the Internet and have a desire to increase your bank's business, you'll understand the strategies discussed.

About the speaker: Marcia Yudkin
A four-time Webby Awards judge, Marcia Yudkin is one of the world's top experts in the marketing effectiveness of web sites.

As the author of one of the first books published on marketing online, she spearheaded the first web site and Internet marketing campaign for her publisher Penguin USA in 1995. Her book Web Site Marketing Makeover describes how to attract and satisfy users so that they stay and do business.

Her 10 other books include 6 Steps to Free Publicity, Persuading on Paper and Smart Speaking. She has been featured in Success Magazine, Entrepreneur, Women in Business, dozens of newspapers around the globe, and four times in the Sunday Boston Globe.

Marcia Yudkin has been a syndicated columnist, a commentator on National Public Radio and moderator of popular online forums on how to attract business online. Her weekly newsletter, The Marketing Minute (www.yudkin.com/marksynd.htm), provides tips on creative marketing for tens of thousands of readers all over the world.

CD-ROM includes:

Complete presentation (including slides and audio)

Written Materials

Follow-up Q & A

You have the right under this license agreement for this CD-ROM to use this presentation on a single-workstation. Use on a network is in violation of the copyright agreements. CD may be used by multiple users at a given institution but may not be placed on a network or in any other multi-user environment.

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