Advertising Compliance

Presented by:
David Dickinson

Some assume regulatory compliance in advertising must be easy, because everyone has to do it. But that is not the case. Many errors are made. We'll use examples of several of those errors so that you can avoid repeating someone else's mistakes. And armed with citable information, if someone in your institution thinks about stretching the limit, you'll know where to look, what the rule says, and how to work with others on the institution's team to get your message across while staying within regulatory requirements.

We'll look at virtually every regulation affecting your advertising, including ads on your web site. What you can say, what you cannot say, what you must say, and what you must not, will all be discussed. Confusing? Not after you hear the rules in plain English from this nationally known speaker.

This 2-hour webinar will help keep the rules straight and will provide useful checklists and other compliance tools to make your job easier, whether you are a compliance professional, an auditor, or a designer of ads in a marketing department.

Financial institution advertisers must deal with an array of state and federal laws, some of which apply to all advertising, some only to loans and some only to deposits. Topics covered:

Web Sites

This webinar was designed with two things in mind -- the content and the audience. If you produce or review advertisements you want to know what the different rules require and how to comply. That is what this two-hours is all about.

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About the speaker: David Dickinson
David is a highly trained expert in compliance regulations. He is also a motivational speaker and innovative educator. As a qualified speaker on compliance issues, David speaks for the American Bankers Association's National Compliance School, as well as, several State Banking Associations. He conducts various seminars throughout the year, has developed numerous compliance manuals and has written articles for prestigious banking publications. In 1993, He established the firm of Banker's Compliance Consulting.

• Complete presentation (including slides and audio)
• Written Materials
• Follow-up Q & A

You have the right under this license agreement for this CD-ROM to use this presentation on a single-workstation. Use on a network is in violation of the copyright agreements. CD may be used by multiple users at a given institution but may not be placed on a network or in any other multi-user environment.