Monday, July 12, 2004
.Phishing Scams continue to target bank customers
Phishing scams are on the rise and although only the largest institutions have been targets so far that is no guarantee that smaller institutions will not also become targets soon. Scammers are getting more creative and brazen as their targets become more sophisticated in recognizing and detecting the phish. This phish plays on customers motivation to avoid fees on their account.
Customer Education Is Key
A simple message from your institution to your customers may help to reduce fraud and avert potential losses from phishing scams. Warnings can be in the form of a message on your website or a mention in a statement stuffer or brochure mailed along with your customer's statement. Informing customers of exactly how your institution will communicate with them and what information will be requested of them is a good starting point for your customer education campaign.
Phishing scams are on the rise and although only the largest institutions have been targets so far that is no guarantee that smaller institutions will not also become targets soon. Scammers are getting more creative and brazen as their targets become more sophisticated in recognizing and detecting the phish. This phish plays on customers motivation to avoid fees on their account.
Customer Education Is Key
A simple message from your institution to your customers may help to reduce fraud and avert potential losses from phishing scams. Warnings can be in the form of a message on your website or a mention in a statement stuffer or brochure mailed along with your customer's statement. Informing customers of exactly how your institution will communicate with them and what information will be requested of them is a good starting point for your customer education campaign.
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