Tuesday, November 22, 2005

It may LooksTooGoodToBeTrue.com, but it isn't

Now you can provide your customers with a resource so they'll know they didn't win the lottery they never entered, that $22 million isn't really on its way from Nigeria and so much more to save them, and you, money and time.

The FBI, U.S. Postal Inspection Service, Monster Worldwide, and other partners recently launched a new website, LooksTooGoodToBeTrue.com .

Bankers think about risk assessments every day. Now consumers can too as they take a fraud risk test and check their knowledge about online safety habits, identity theft, financial fraud, internet auctions, counterfeiting, lottery scams, and computer privacy. Take the test and get immediate feedback, links for more information, and see the risk thermometer rising when something is "iffy" or just plain wrong.

There is nothing better than learning from someone else's mistakes. The site contains victims' stories, tips on current scams, and alerts. A free DVD is offered by the U.S. Postal Inspection Service to provide even more information. There is aw enforcement information about thieves using online job sites maliciously. You know what they say about 8-bits of prevention, it is worth a gigabyte of cure.

Sometimes customers just don't believe they didn't win, and you just don't understand that. Now you can refer them to a resource, hopefully before anyone suffers a loss. This would also be a excellent site for employees to visit as they're your first line of defense.

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