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Equal Housing Lender Logo Use
by: Andy Zavoina, BOL Guru

Question: On consumer loan advertisements (auto loans) should we place the equal credit housing logo and slogan, or do we state "equal opportunity lender" with house logo. In addition, if we are mentioning both mortgage loans and consumer loans in an ad what is the proper advertising statement?

Answer: For any loan used for the purpose of purchasing, constructing, improving, repairing, or maintaining a dwelling or any loan secured by a dwelling, print advertisements should have the doghouse logo complete with the "Equal Housing Lender" text. Oral ads should state "Equal Housing Lender". The FDIC also allows "Equal Opportunity Lender" in oral ads.

Equal Opportunity Lender doesn't hurt on other ads, but isn't a requirement.

First published on 4/01/02

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