Online Banking Demographics

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Online Banking Demographics
Answers by D. Trent Fleming and Barney Lehmbeck

QUESTION: Has anybody collected any demographic data on online banking customers? Is there a particular age group, education level or customer type which is more likely to use this technology?

ANSWER by D. Trent Fleming, BOL Guru
BIO AND CONTACT INFO
ANSWER: Corporate accounts and younger professionals are the main targets right now.

ANSWER by Barney Lehmbeck, BOL Guru
BIO AND CONTACT INFO
A study done by Unidex, an Atlanta, Georgia company, found that Generation X respondents exhibited the most favorable responses concerning online banking, followed by Baby Boomers. These respondents were skewed toward more advanced (higher) education levels and were employed in, primarily, white collar or professional occupations.

First published on BankersOnline.com 2/5/01
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