Best Banking Products For Email Targeted Marketing
by Jim Monteleone BIO AND CONTACT INFO
QUESTION: What products lend themselves best to new customer acquisition with email?
ANSWER: Typically, credit products are the easiest to promote with email. Savings products are rate-driven in every medium
– so unless you’ve got a great rate, email will only help you fail faster.
Home equity lending is an area where there is huge promise for email marketing. The quality of email lists – and available demographic selects – get better each year. This means that more and more prospects can be reached by email, at lower cost.
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