eBanking: Is it becoming more popular?
Answer by: Michele Petry, BOL Guru BIO AND CONTACT INFO
QUESTION: Are you seeing an increase in the number of customers changing from traditional banking to online banking?
ANSWER: YES! Online banking is becoming a popular offering that bank customers are coming to expect from their financial institution. Banks are realizing both an increase in the number of online banking customers as well as an increase in
the number of times customers sign on to their services monthly. Moreover, a recent study by Celent Communications (Oct. 2001) has shown that that active users of online banking services are much less likely to switch to another institution. A rich Internet banking platform that includes bill payment and other online services can increase the value of an active online customer by as much as 25 percent.
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