Skip to content
BOL Conferences
Thread Options
#1147591 - 03/19/09 01:17 PM Equal Housing Logo
SunnyT Offline
Diamond Poster
SunnyT
Joined: Feb 2008
Posts: 1,362
Sandy Beach - Florida
Does all written advertising have to contain the "doghouse" and the legend? If not, what are the rules for when. Loving 'lenders'....
_________________________
Thankful

Return to Top
Lending Compliance
#1147616 - 03/19/09 01:38 PM Re: Equal Housing Logo SunnyT
RR Joker Offline
10K Club
RR Joker
Joined: Nov 2002
Posts: 20,654
The Swamp
You only need it when advertising consumer housing-related loans. We use it anytime we advertise consumer-type lending. sometimes we just use it...period!
_________________________
My opinion only. Not legal advice.

Say you'll haunt me - Stone Sour

Return to Top
#1147627 - 03/19/09 01:47 PM Re: Equal Housing Logo RR Joker
SunnyT Offline
Diamond Poster
SunnyT
Joined: Feb 2008
Posts: 1,362
Sandy Beach - Florida
You use both the 'house' and the written "Equal Housing Lender"? The lender that prepared the flyer/advertisement is saying you only need the written "EHL" and I'm saying you need the picture, too.

Thanks so much!
_________________________
Thankful

Return to Top
#1147711 - 03/19/09 02:49 PM Re: Equal Housing Logo SunnyT
ahanna Offline
Gold Star
Joined: Aug 2008
Posts: 380
Texas
Yes, you need both.
_________________________
In the end, it's all just a bunch of paper....

Return to Top
#1152410 - 03/26/09 10:12 PM Re: Equal Housing Logo ahanna
mbernard Offline
100 Club
Joined: Jul 2008
Posts: 109
On a related note, we have a new Marketing Idea to promote refinances. Right now the motto is "Low Rates = Time to refinance" or something close to that. Does the little House and words need to go on Stickers and Banners? That is all they say.

Thanks!

Return to Top
#1152434 - 03/27/09 12:11 AM Re: Equal Housing Logo mbernard
Skittles Offline
10K Club
Skittles
Joined: Sep 2002
Posts: 13,965
TN
If you are advertising mortgage loans then you need the logo.
_________________________
My Opinions Only

Return to Top
#1152683 - 03/27/09 02:15 PM Re: Equal Housing Logo SunnyT
Raquel Offline
100 Club
Joined: Aug 2007
Posts: 128
Depends on your regulator. Believe the OCC no longer requires the legend and logo but the other 3 regulators do.

Return to Top

Moderator:  Andy_Z