Excerpt from an Internet policy I wrote: To determine link popularity, visit AOL, HotBot, MSN, AltaVista, Excite, Go, Northern Light, FAST and Google for example and enter “link:sitename” (without quotes) in the search field. "Sitename" would be changed for each of your Uniform Resource Locators (URL). For example, to find out how many Web pages link to the Bank Name site at
www.bankname.com, enter:
link:http://www.bankname.com