The owner indicates Shell Oil Company would never allow them a DBA using their name.
Well, that is interesting because I see it done all the time "Shell Food Mart", "Shell Gas and Lube Service", "Shell on HWY 302". Now if they were trying to register "Shell Oil Company" I could see that they might have a problem with that.
Plus, their cashier's are the ones that accept the checks - have them refuse the checks if they are not made out the way the customer is instructed.
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