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#2004050 - 03/25/15 07:22 PM E-Mail Advertisements Name Recognition
Joanna Offline
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Joined: Sep 2013
Posts: 102
Would e-mail advertisements fall within the same requirements as other advertisements (ie: paper, billboards, etc.)? Also is there compliance concerns with notifications (ie: dates we will be closed, early closings for weather, community involvement, employee of the month, awards the bank receives, etc.)?

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#2004077 - 03/25/15 08:21 PM Re: E-Mail Advertisements Name Recognition Joanna
Richard Insley Offline
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Richard Insley
Joined: Oct 2000
Posts: 10,179
Toano, VA
Generally, the same rules will apply as would be the case for print ads (TIS, TIL, Fair Housing, FDIC membership, etc.) In addition, the CAN-SPAM Act will apply to some of the messages. Those that relate directly to a product or service the customer has already purchased are exempt from CAN-SPAM under the "transaction or relationship message" exemption. Lobby schedule announcements would also fall under that exemption if lobby service relates to the product. The safest (and possibly the cheapest) approach is to treat everything else as covered.
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#2004136 - 03/25/15 09:40 PM Re: E-Mail Advertisements Name Recognition Joanna
GuitarDude Offline
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GuitarDude
Joined: Nov 2004
Posts: 5,925
So Cal
To add to Richard's response, be careful about adding promotional material to "non-advertisement" email messages. A notice that is plastered with promotional material could be seen as being for the primary purpose of advertising which brings the CAN-SPAM requirements.
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