Yes, they found a way to profit from their own security breaches by selling credit monitoring at a high price.

http://sfgate.com/cgi-bin/article.cgi?file=/c/a/2005/07/22/MNGHADS1TL1.DTL&type=business

Isn't that one of the basic concepts of marketing? Create a need, and then provide a product that meets that need.

Now I wonder what lemonade they can make from their BSA MOU?

I'm sorry and I understand what they did here. But I envision a sales ad as having some Rocky looking bruiser on the promo piece with a talk-balloon above his head, "Psst. Wanna buy some protection? Uh, you do want to buy protection, don't you!"

And Al, it is good to see your smiling face around here again. Missed you and your better half at the NRCC.

Thanks for the kind words. We miss going, too. I still get to go to the CA conference, but might pay my own way to ABA next year. If I can collect enough of the glasses of wine promised over the years, my bar tab should not be an issue.