From Reg. DD Official Staff Interpretations: "9. Electronic advertising. If an advertisement using electronic communication
displays a triggering term (such as a bonus or annual percentage yield) the advertisement
must clearly refer the consumer to the location where the additional required information
begins. For example, an advertisement that includes a bonus or annual percentage yield
may be accompanied by a link that directly takes the consumer to the additional
information."
and "e) Exemption for certain advertisements
(e)(1) Certain media
(e)(1)(i)
1. Internet advertisements. The exemption for advertisements made through
broadcast or electronic media does not extend to advertisements made by electronic
communication, such as advertisements posted on the Internet or sent by e-mail."
I'm conservative enough to view each web page as an individual advertisement, so I'd want any "clear reference" to require one, or at absolute most, two, mouse-click(s) to see.
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From the end spring new beginnings.
Pliny the Elder