It was part of the DFA:

Subtitle C—Specific Bureau Authorities

SEC. 1031. PROHIBITING UNFAIR, DECEPTIVE, OR ABUSIVE ACTS OR
PRACTICES.
(a) IN GENERAL.—The Bureau may take any action authorized
under subtitle E to prevent a covered person or service provider
from committing or engaging in an unfair, deceptive, or abusive
act or practice under Federal law in connection with any transaction
with a consumer for a consumer financial product or service, or
the offering of a consumer financial product or service.

SEC. 1037. EFFECTIVE DATE.

This subtitle shall take effect on the designated transfer date.

That was last July. While not much from a regulation has been written, the law is in effect and the terms are very broad.
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The opinions expressed are my own, take them or leave them.