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denotes Guru Question & Answer.
Mail
Resending Returned Adverse Action Letter
Bank Statement Returned Mail Compliance
Cashier's Check Lost in Mail - Reissue a New One?
New Customers - Returned Mail
Opening New Accounts Via Mail
Returned Statement Record Retention
Living Outside of US - Monthly Statements
Send Stock to be Re-registered
ID Verification Via Mail for HSAs
EHL and/or EHO logos
Must Both Signers Sign Change of Address Form?
EHL & FDIC Logo Required on Direct Mail Postcard?
Are Periodic Mail Statements Required?
Record Retention for Incoming Mail
Direct Mail 
Mailing Info on Bounce Protection
One-time Use Numbers Protect Against Fraud
Returning paid documents 
HELOCs, Direct Mail Promotion and Disclosures
Signing Online Change of Address Request
Just Like The "Good Old Days"
Using Certified Mail for Filing CTRs 
Are Internet Applications Like Mail Applications 
Mailed Receipts for Night Deposits
Guru Compilation: Direct Mail(PDF)
Sending Business Check Cards
Exercising the Right of Rescission

Tips for Dealing with Suspicious Mail
Dark Clouds and Silver Linings -- How the Postal Service Problems May Affect You

Management
Security Officer's Role in BHC's Insurance Agency 
Maximum Number of Board Members
Management information system can improve client retention
Energize Your Business Development Team
Improve Bank Officer Calling Results
What to do before the Examiner Review
Overdrafts Moved to Clerical Position 
How Not to Quicken Compliance
Human resources should be properly grown
Banking Employees - Strategic Leaders or Just Employees 
Businesses Discuss Data Management Issues

Margin Stock
Margin Stock 
Reg U on Brokerage Accounts

Guru Chatter on Loan Collateral & Security Interests
Reg U coverage triggers
Guru Chatter on Reg O
Reg U & Enforcement Fines
Reg. U Stock Loans 
Can a commercial loan be made to a borrower if the proceeds are to be used for investing in an annuity?
Is a new Reg U form required on a renewal?
Reg U Form Requirements
Reg U & Stock-Secured Loans

Marketing
Member FDIC Required on Privacy Disclosures?
Advertising a Private Insurance Carrier's Logo
Reg Q Confusion & Competitor's New Account Promo
Community Banks and the Banking Crisis
FDIC Logo
Outside Banner Advertising a HELOC
HELOC Marketing
Attracting the Attention of Institutional Investors
Customer Appreciation HELOC Offer
Member FDIC Logo on Bank-Sponsored School Sign?
Website Banner Advertising - One Click Rule
Advertising Noncompliance Penalties Publications
Fundraising Raffle
Privacy Regs and "Tell a Friend" Marketing Program
Flyer Ad - Quoting Monthly House Payment Only
Understanding Tax Reporting and Promos
Trigger Terms
In the Doghouse?
Is Direct Marketing to Seniors an ECOA Violation?
Reg Z Advertising Disclosure Rules For In-Branch Posters
Wording on Billboard Advertising
Reg DD & Advertising
Marketing "Not FDIC Insured" Insurance Products
Officer Call Program
New Account Promo - $25 Gift Card Bonus
OLD FDIC Seal in Print Ads
New Account Promo - Regulations Triggered?
Prize Drawing Tied to Auto Loan
Marketing - Obtaining Customer Information
Disclosures for Advertising Special Rate Deals
Electronic billboard advertising compliance
Would This Be Considered a Lottery?
Buck Slips
Logo Size
Advertising Questions
Prize Drawing limitation
Event Sponsorship
Complete & Return a Survey - Enter a Drawing
Would This Be Considered a Lottery?
Statement Stuffer 
"Click here" link...
Advertising Amortization Period
Winning New Bank Business In Quick Time
Searching for an Advertising "Bible"
Check Card Contest Revisited
Ad Featuring Prominent Bank Customer
Does Size Matter?
Pizza Coupons
New Account Sale - Referral Fee
Boosting Customer Service and Retention
Check Card Contest
HELOC Visa Referral and Rewards Program
Mortgage Advertising - Which Logo Do We Use?
About the New FDIC Sign
Rate Sheets
Gift Cards for Loans
Bonuses on an Account
FDIC Logo Change?
HELOC Outside Banner
Reg DD - Bonus Offered on a Non-Interest Account
Free Checking Do's & Don'ts
DDA Advertisement - Rate of Return
RESPA Ad on Contractor's Website
Marketing Budget Benchmark
Dry Erase Board Ad
Bonuses On an Account
Banking on Sharia Principles: Islamic Banking and the Financial Industry 
Educational Materials and Ads Combined 
Flashing Sign 
NEW FDIC Logo 
Quoting a Monthly House Payment on a Flyer
Reg DD & Introductory Rate 
Advertising a Balloon 
Mailing Info on Bounce Protection
Splitting Advertising Costs - RESPA Violations? 
Reg DD Bonuses 
Highest Quality and Ethically Sound
Training CSRs 
Rate Sheets
Gift Cards for Loans
Using Credit Info Obtained from Portfolio Reviews
FDIC Logo and Credit Card Ads
Advertising Rates based on Credit Scores
Highest Quality and Ethically Sound
Training CSRs 
Rate Sheets
Gift Cards for Loans
Using Credit Info Obtained from Portfolio Reviews
FDIC Logo and Credit Card Ads
Advertising Rates based on Credit Scores
$25 Gift and DD Account
Realtor Flyer
Advertising a Tiered-Rate Account
Remote Deposit Capture – System Name or Tag Line
Remote Deposit Capture – Pricing and Sales Strategies
Selling in a Crowded Market 
Advertising Health Savings Accounts
Advertising Commercial Loans
Ads with Balloon Payments
Insurance Ad Rules
FDIC and EHL Logos
Draw on your HELOC and Receive a $75 Gift Card 
Selling Individual Retirement Accounts (IRAs)
Free Checking Advertising - Inactive Account Fee
Giving a Gift Card as a Deposit Premium
EHL Included in all Advertising?

Statement Stuffer

Click Here Link
Increasing Savings Account Deposits a Must
Insurance Ad Rules 
FDIC logo and credit card ads 
Advertising Rates based on Credit Scores 
Rate Sheets - Are They Considered Advertisements? 
Gift Cards for Loans 
Bonuses on an account 
Community Bank vs All Other Financial Institutions
Privacy and Drawings
Telephone Hold Messages - Member FDIC
Understating an APY
Gift Cards- disclosing fees on advertising 
Advertising on a Banner
Using Customer Profitability Reporting for Higher Return
Marketing "Not FDIC Insured" Insurance Products
Sporting Event Tickets - New Account Giveaway
Non-cash Gift HELOC Promotion
Deposit & Debit Charges on Free Checking?
FDIC Logo Required on Public Relations Ad?
Member FDIC on General Image Boards
Gift Cards- disclosing fees on advertising
Commercial Internet Banking
Issuing Debit Cards to Commercial Customers
Co-op Advertising Agreement
Should We Include the Logos in the Ad?
Equal Housing Logo - What is it?
EHL Logo Ad Sizes
Marketing to the Unbanked Population
Exclude Member FDIC?
Is this Referral a RESPA Problem?
Exercise Caution in Disclosing "Bonus Rates"
ATM Balance Information
Bank Wants to Increase Fees, Disclosures Required?
Deposit Insurance Statement in Loan Ads
NCUA TV Ad - Equal Housing Lender
Spanish Language Advertising
Exterior Signage Disclosures
Free Checking - Account Closing Fee
Making Online Banking More Effective with Web 2.0.
Trigger Term Lapel Pins?
EHL Logo - Classified Ads
Commercial Real Estate Tombstone Advertisement
Tiered MMA Advertising
Commercial Lending Newspaper Advertisement
ODP Discussed at New Account Opening
Bank Advertising - Member FDIC
Advertising a Stepped-Rate CD
Reg DD - Marketing of New Accounts
Reg Z - Advertising Trigger Terms
It is not Always Smooth Sailing
Advertising Fee Free ATM Usage
Advertising a CD APY on Scrolling Reader Boards
Newspaper Ad - Additional Disclosures Required?
1099 INT Form Required?
Member FDIC Logo on Bank Sponsored School Sign?
APY Disclosure of Promo Bonus
Free Checking Account Inactivity Fee
Naming Prize Winner in Customer Newsletter
Time Deposit Advertising Disclosures
Annual Percentage Yield Stated in CD Radio Ad 
In the Doghouse?
FDIC Official Statement in TV Ads
Human Model Advertising?
CD Promo Proposal
Grand Opening Promotional Savings Account
Direct Deposit/Minimum Balance Required 
Website Banner Advertisement
Free Account - Some Restrictions Apply
Drawing for a $500.00 Savings Account 
New FDIC Logo
Thirty Second Ad vs. Sixty Second Ad
Totally Free Business Checking Account?
Remote Deposit Capture - - Should Our Bank Brand the System or Use a Tag Line?
Developing a Debit Card Strategy
New Insurance Products - Notify Deposit Customers
Sign Up for Internet Banking - Enter a Drawing
Anyone Can Enter the Drawing......However 
APY vs Annual Percentage Rate
Golf Tournament Sponsorship 
Is Advertising No Fees a Trigger Term?
Say It and Show it?
Free Checking Advertisement
Enter a Drawing by Making a Donation
Building A Bank Sales Culture
New Branch Opening - New Car Giveaway
FDIC Logo - Minimum Type Size on Print Ads
Lender Business Cards - EHL Logo & FDIC Logo
Member FDIC on Construction Signage?
New Account Giveaway
Rate Sheet for Realtors
Calculating Mortgage APR for Advertising
Mobile Phone Ads - Display "Equal Housing Lender"
Bank Sign at Baseball Field, FDIC Logo Required? 
Advertising and Overdrafts
Revamping Our Refer a Friend Promotion
Disclosing Contest Winners to Local Newspaper
Remote Deposit Capture - Selling Remote Deposit Capture? 
What is the Toaster Rule and Requirements?
Requests for Proposals
Advertising Deposit Rates
Banks concerned as retail industry attracts profitable customer group with self-service technology
What is a branding audit?
Debit Card or Online Bill Pay & the Bonus Rule
Calculating Mortgage APR for Advertising
Gas Certificates - Reporting
Win Cash at the ATM
Reporting Prize Income
Cold Call Do's and Dont's
Bank Advertising Training Needed 
Annual Percentage Yield - Used First 
APRs Quoted over the Phone
Privacy Laws & Marketing to Non-Customers
Refer a Friend
Assessing Fees on "No Fee Checking" Accounts
Fax Opt Out Disclosure
Who belongs on your own DNC list?
Plasma TV with a 3 Year CD
Bonus Bucks
Charging a Fee on a Completely Free Account
Match the Rate in Competitors' Newspaper Ads
EHL and/or EHO logos
Junk Fax Rules
Retention of Rate Information or Sheets 
Member FDIC on Name Badges 
Unbanked Customers Bring Value to Willing Financial Institutions 
ODP Balance on Network ATMs
Reg DD - Marketing of New Accounts
Bonus Gift Card
Bank Pays for Upgrade, RESPA Violation?
Use Member FDIC or DIF in Newspaper Ads?
Graduated Payment or Variable Rate Ad? 
Equal Housing Logo -- Minimum Size? Location? 
Reg DD Bonuses
Advertising Promotional APYs on Deposit Products
Language Disclosure for Sweepstakes Entry Blank
Advertising a CD APY on Scrolling Reader Boards
Reg Z - Advertising Trigger Terms
Member FDIC & Outhouse logo on Survey Form 
Advertising Via E-mail 
APY in Radio Ads 
No Need to Spell Out the APY in E-advertising?
Website Video Advertisements
Typing "Equal Housing Lender" in Lieu of Logo?
When Must APR Be Disclosed
Advertising a Stepped-Rate CD
Reg Z Advertising Disclosure Rules For In-Branch Posters
Advertising Equal Housing
Using the EHL in Print Advertising 
Is Direct Marketing to Seniors an ECOA Violation?
Scrolling Electronic Signs and the Equal Housing Lender Logo
Reg Z & Interior Billboard Promotion Requirements
EHL & FDIC Logo Required on Direct Mail Postcard?
Using The FDIC Logo When Marketing Your Wealth Management Products
Regulatory Logos on Promotional Items
Advertising an IRA Passbook or CD Account
Prohibitions on Soliciting Low Cost Deposits
Are We Advertising our Overdraft Service?
Customers Drawing for a Bonus on Free Checking 
Disclose "No Purchase Necessary" in Sweepstakes Ad 
Reg Q - Cash Incentives to Open a Checking Account 
Equal Housing Logo Requirements 
Regulatory Logos on Promotional Items 
EHL Logo on Commercial Ads
Member FDIC Printed on Coin Banks
NASCAR
The Competition Is Calling on Your Customer -- Are You?
Pre-approved Home Equity Loan Promotion
Type Size Required on a Periodic Statement
Advertising APR
Finding Other Lenders' Marketing Materials 
Difference Between Vertical and Horizontal Market

Give Aways and Drawings

Required Disclosures To Advertise FDIC Insured (And Non-Insured) IRAs
Solicitation Letter, APR, and Disclosures
Raffle Compliance 
Customer Retention

Marketing In The Aisles: In-Store Branch Compliance
Keeping Copies of Advertising 
Sales vs. Marketing
'Thank you' goes a long way toward a better customer relationship
How do your customers rate you? Just ask!
Logo Creation
Using Your CEO in TV and Radio Ads
Choosing Promotional Giveaways
Advertising NDIP On Outdoor Signs
A Tip on Statement Stuffers 
How Effective Was That Ad? 
Effectively Using Billboards 
Direct Mail 
Banner Ad Disclosures
Advertising a 5% CD on "Flashing Signs"
Mailing Info on Bounce Protection
Electronic signage 
Is a banner attached to building an exemption for a Reg DD ad?
CD bonus adverstisement 
Sign Up for Free Bill Pay/Get Entered in a Drawing 
Must I Disclose Both Rates? 
EH Logo: Direct Mail Advertisement for Home Sales 
"Smarter" Money Smart
Preventing Bouncing Problems (Best Practices)
Pay for Performance in Lieu of Incentive Program
Web Collaboration's Influence on Sales
Disclosing Pre-payment Penalities in HE Loan Ads
Reg Q Confusion & Competitor's New Account Promo
Insurance Disclosures on the Marketing Brochure
Banks Trusted by Consumers on Internet Privacy
Do Not Call Number on the Telemarketing Script
Advertise Checking Account as "Free"
Donations to Local School System Foundation
Managing Campaign Monies Online
Preparing Students for the Outside
Usually the Last to Know
Supporting Twin Cities Groups
Chinese Credit Card
Is FDIC Logo Required on Informational Brochures?
Youth Savings Account 
Spin the Prize Wheel
All on Board the Referral Train
No charge, no delivery of appraisal? 
Checklist of Surveying Attitudes Towards Team Pay
Check Cashing at the Machine
Open an Account & Reduce Your Loan Interest Rate
How To Get New Accounts - Quickly
Bank is Top Innovator
Advertising a Loan With a Prepayment Penalty 
More Raffle Tickets for Opening an Account
$50 gas card subject to IRS Reporting? 
Lending & Mortgage Departments Share Credit Report
Affinity Group Banking Program
Advertising a Private Insurance Carrier's Logo
Marketing Club Account to Young Professionals
Partnering With CPA Firms
Socially Responsible Investing
Customer Says "Opt Me Out or Else!"
Marketing Campaign to Existing HELOC Customers 
Outside Banner Advertising a HELOC 
Get Your New Program off the Ground 
Energize Your Business Development Team
Improve Bank Officer Calling Results
Expanded Positive Pay Capabilities
Attracting the White Collar
A Convenient Way to Get Paid
Survey Reveals Banks Aren't Tapping Their Own Customers
Online Spanish Services
The Check Ain't Dead - But It's Lagging
Free Phone Card - Getting a Referral In Return 
Is This a Permissible "Quid Pro Quo"?
Web Site Modifications
Prepaid Industry Global in Scope
Statistics, Facts, & Such
Promotion Idea for Realtors 
Does Logo Size Matter? 
Vacation Package in Exchange for Loan Referrals 
Dollar Threshold for "Thank You" Gift to Borrowers 
A Discount on a Loan for Getting Credit Life Insurance
Creating an Effective CRM Strategy
How can I retain customers that are refinancing their mortgage? 
Will Promo Open a Treasure Chest or Can of Worms?
Visa's Gift Card Spreads Wings
Targeting Youth
Pick Your Own Bonus Point Program
Service to Help Identify Customers
Ad for Mortgage with Discount for Autopay 
Will Promo Open a Treasure Chest or Can of Worms?
Classified Ad Aimed At Bi-lingual Customers 
Statistics, Facts & Such
U.S. Banks May Need to Focus on Product Initiatives
Statement in Ad Trigger Additional APY Disclosure 
Handling Multiple Regulatory Disclosures 
Credit Unions Network to Provide Branching
Bank Mergers: What The Latest Ones May Mean To You
Customers Favor Personalization Over Pricing
EHL or EHO Printed on Promotional Coupon?
Using CSRs to Achieve Corporate Goals
7 Ways to Improve Sales and Marketing Performance in Banking
A Grocery List Worth $10,000
Appealing to the Female Professional
Small Banks Taking Advantage of Larger Mergers
Avon" Calling
How can I improve cross-selling of other products along with mortgage loans?
Offer $5 to Applicants of Personal Line of Credit
Selling Lottery Tickets for Charitable Donation
Advertising - Charging ODP Fee on Free Checking 
Compliance Tips for Advertising and Marketing Deposit Products
Marketing Rookie Seeks Development Suggestions 
Using Gift Cash To Teach Savings
Programs Target Wealthy Depositors
Fee Free Checking
Community Banks Define Success Through Design
CDs Only Offered in Bank's Geographic Market Area
CD Promotion Challenges
Compliance Tips for Advertising and Marketing Deposit Products
Penalties for Violating FDIC Ad Rule 
Purchasing ID Theft Insurance for Customer/Member
We Need a "Hook" for a New Product 
Reg. Z Advertising Trigger 
Three Months of Paid Volunteerism
Attracting New Accounts via Air Miles
Banking on the Kiosk
$50 for Direct Deposit & Funds Transfer 
Guess Who Got Tagged With the Annual Report! 
Customer Referral Rewards Program 
Control of Credit Card Use
Shrinking Credit Cards
Are Banks Reluctant to Offer Premiums? 
This Marketing Arrangement Smells Like Trouble 
U.S. Banks May Need to Focus on Product Initiatives
French Bank Employees Have Stress Reliever
No One Likes Mystery Meat
Investing in Youth
A Strong Alumni Program
Old Market/New Opportunities
Marketing IBAs to Municipalities 
Recommendations to Attract Deposit Accounts 
Developing new disclosures
Developing a Sales Culture
Oral quotes of Variable Card Rates
Charging a Fee on a Completely Free Account
Notification of Check Conversion Possibilities 
Guru Compilation: Signage (PDF)
Guru Compilation: Direct Mail(PDF)
Guru Compilation: Marketing Offers & Disclosures(PDF)
Negotiation Skills
Engineering a Successful Sales Culture
Sales on the Frontline
Calling All Nearby ATMs...
Coffee & Credit All In One
Delivering Real-time, Robust Customer Profitability Data to the Desktop
Sales on the Frontline
Disclosing Fee Changes 
Incentive Program for Audit/Cmpl/Loan Rvw

Risks should be assessed before marketing via e-mail
A Lesson Learned
Guru Chatter on Logos, Ads and Signs (PDF)
Guru Chatter on Advertising Loans(PDF)
Advertising Loan Rates Without an APR 
Is this a "Free" Account
Is this a Lottery 
Calculating Customer Profitability
How to Select a Consultant that's Right for Your Bank
ATMs May Need New Direction
Advertising Disclosures With Letterhead
Yard Signage and Triggered Disclosures
Teller Excellence ... To be or not to be
Sales on the Frontline
Just Try To Sell This Idea!
Reg. Z Ad Triggering Terms 
National Fraud Database Effective
A Unique Sweepstakes Prize
Marketing & Business Development Positions
Sail Art
Supporting the Arts
Smart Cards on Campus
Give Aways and Drawings
Mandatory Use Of EHL Logo
ATMs For Visually Impaired
Improve Loan Production During Rising Rates
Using Testimonials in Trust Marketing

Web Address on Business Cards
EHOL Logo Requirement
New Deposit Marketing Ideas
What are the Components of Profitability 
Advisory Boards Made Up of Bank Customers

Customer Reaction to Image Statements

Marketing Retention 
What Are The Key Characteristics of a Great Sales Manager?

What Are The Key Characteristics of a Good Sales Manager?

Difference Between Vertical and Horizontal Market
Financial Institutions Bullish In Spending On Tech
Increasing Your Customers' Profitability
Back To The Future
Major Fishing in the SBA Pond
Mortgage Survey for Customers 
Finding Other Lenders' Marketing Materials 
Building a Brand in Banking 
Sharing Information for Joint marketing 
Keeping Customers After a Merger 
Limits on Customer Referral Programs 
And Now A Word From Our Sponsor
"Free" Checking Account
Supporting Public Broadcasting
Teaching Children to Save
Marketing Idea: Using Senior Gatekeepers To Increase Your Business and Customer Service
Rules For Free Checking? 
Position Your Bank & Products as Gateways to Desired Experiences
Taking Business from the Competition 
The Role for Marketing in Strategic Planning 
Road Warrior Bonus
Position Your Bank & Products as Gateways to Desired Experiences
Paying Up To Dress Down
Doing Good Deeds
Encouraging Small Business Checking
WAMU's "Occasio Concept" Catches On
Turning the Ideal Prospect into the Ideal Customer
Fair Lending, CRA, and Targeted Marketing 
Written Notice for Changing Equity Line Terms 
Fair Lending, CRA, and Targeted Marketing 
Officer Call Programs 
Tracking Marketing To Minority Groups 
Customer Loyalty: You Can Win It Back 
"Lobbying" For New Business
"No-Frills" Account
Seniors Increasingly Using Online Banking
HELOC Rules & Advertising "Variable Rate Tied To Prime Rate" 
Gauging Sales and Service: There is Help out There
Student Lending Incentives
Bankers Lead in Education Efforts
Financial Education: Out Of The Mouth Of An FRB Governor
Trust & Investment Products In The Same Ad
New Account Opening: Is a check buy-back considered a "bonus"? 
Advertising APR

Electronic Marketing Info Source
Proven Ways To Improve Your Bank’s Sales Culture In 30 Days!
Using The Word "Free" In Advertising
What department should be responsible for CRA? 
Displaying Loan Rates & Web Site Compliance
Contest For Online Customers Only 
Customer Retention

Bank Gives Computers To Schools
Fighting Financial Illiteracy
Convenience To The Max
Multiple Products, One Ad, & Disclosures 
Is the FDIC logo required on business cards?
Helping Welfare Recipients Help Themselves
Fighting School Violence
Online Partnerships For Community Banks
Limiting A Product To One Location 
Multi-Channel Integration: Reaping the Maximum Benefits 
Are We There Yet? Making CRM A Part Of Business Banking
Community Banks Outsource Services
Employee badges & fair lender logo
Raffle Compliance 
Advertising Checklist
The Risks of Weblinking
Damage Control
Encouraging Entrepreneurial Spirit
Targeting Those on the Move
Telephone Marketing Restrictions 
Can we have a free drawing for a trip? 
Gift Cards: The Gift that Keeps on Giving and the Program that Keeps Turning Profits 
Web Site Award
Community Bank Student Loan Program
Small Businesses Targeted for Internet Banking
Lending to Businesses with Cash Flow Problems
Are privacy and effective marketing mutually exclusive? 
Equal Housing Logo Requirements 
Community Bank Advertising Plans 
Efficiently Marketing Your Regional Branches 
Helping The Bank To Say 'Yes'
Get A Loan, Get a chance to Win 
Required Disclosures To Advertise FDIC Insured (And Non-Insured) IRAs 
Old, Moldy, and Out of Compliance
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