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The Scoop on the Equal Housing Lender Logo
Answers by Richard Insley and Mary Beth Guard, BOL Gurus

QUESTION: A question posted earlier asked for a site for the Equal Housing Lender logo. The questioner was directed to the HUD site. That was a good thing to know except that the only logo there was for Equal Housing Opportunity. Do you where to get EH "LENDER" logo and its usage information?

Answer by: Richard Insley
BIO AND CONTACT INFO
If you're regulated by FDIC, the rule for the Equal Housing Poster is here: http://www.hud.gov/library/bookshelf15/hudgraphics/fheologo.cfm.

Answer by: Mary Beth Guard
BIO AND CONTACT INFO
In terms of displaying the logo in advertising, Section 338.3 of the FDIC rules says:
        (a) Any bank which directly or through third parties engages in any form of advertising of any loan for the purpose of purchasing, constructing, improving, repairing, or maintaining a dwelling or any loan secured by a dwelling shall prominently indicate in such advertisement, in a manner appropriate to the advertising medium and format utilized, that the bank makes such loans without regard to race, color, religion, national origin, sex, handicap, or familial status.
        (1) With respect to written and visual advertisements, this requirement may be satisfied by including in the advertisement a copy of the logotype with the Equal Housing Lender legend contained in the Equal Housing Lender poster prescribed in § 338.4(b) of the FDIC's regulations or a copy of the logotype with the Equal Housing Opportunity legend contained in the Equal Housing Opportunity poster prescribed in § 110.25(a) of the United States Department of Housing and Urban Development's regulations (24 CFR 110.25(a)).

First published on BankersOnline.com 1/7/02
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