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Equal Housing Lender Logo
by John Burnett, BOL Guru
Guru Bio

Question:  The Q&A below in the InfoVault caught my attention. Where would I find the exemption for use of the EHL logo for national banks?
Question: I am trying to find the required disclosures to include the following message on exterior signage "100% Financing Available, Low Down Payments and No Hidden Fees." Can you help?

Answer: I don't believe any of the information provided in this signage triggers further disclosures. Refer to §226.16 of Reg Z (for open-end credit advertising requirements) and §226.24 (for closed-end credit advertising requirements). If this is a home loan promotion, you do need to include the Equal Housing Lender logo (unless your institution is regulated by the OCC).
Answer:  You won't. The other banking regulators have requirements for the use of the Equal Housing Lender (or Equal Opportunity Lender) logos. The OCC does not.


First published on BankersOnline.com 12/03/07






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