Difference Between Vertical and Horizontal Market
Answer by Rick Wemmers, BOL Guru Guru Bios
Question: Can you please explain the difference between a vertical market and a horizontal market?
Answer: A vertical market at a bank might be Senior Citizens. The bank would build a group of services specifically of interest to this population segment and market it to them. A vertical product might be a debit card for teens which has a cash limit.
A horizontal marketing effort is broad and general. For example a checking account. It is good for most anyone. A bank's market positioning might be horizontal, offering to be the best at all financial services. This is of course hard to manage.
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