Difference Between Vertical and Horizontal Market
Answer by Rick Wemmers, BOL Guru Guru Bios
Question: Can you please explain the difference between a vertical market and a horizontal market?
Answer: A vertical market at a bank might be Senior Citizens. The bank would build a group of services specifically of interest to this population segment and market it to them. A vertical product might be a debit card for teens which has a cash limit.
A horizontal marketing effort is broad and general. For example a checking account. It is good for most anyone. A bank's market positioning might be horizontal, offering to be the best at all financial services. This is of course hard to manage.
BankersOnline is a free service made possible by the generous support of our advertisers and sponsors. Advertisers and sponsors are not responsible for site content. Please help us keep BankersOnline FREE to all banking professionals. Support our advertisers and sponsors by clicking through to learn more about their products and services.