A Tip on Statement Stuffers
by Barney L. Lehmbeck, Jr., BOL Guru Bio
QUESTION: Do customers really read statement stuffers, or do they just throw them away?
ANSWER: Most customers will look at the material that is included with their statements, but you should be aware that the average customer does not review the material for up to 45 days after that material is received. The customer will glance at the statement to see the balance, but they typically do not balance their checkbook or review all the material until a later date.
Keep that in mind and avoid time-sensitive promotions in statement stuffers.
BankersOnline is a free service made possible by the generous support of our advertisers and sponsors. Advertisers and sponsors are not responsible for site content. Please help us keep BankersOnline FREE to all banking professionals. Support our advertisers and sponsors by clicking through to learn more about their products and services.
Print Friendly!
Email This Article!
Discuss NOW!
