Choosing Promotional Giveaways
by Barney Lehmbeck, BOL Guru Guru Bios
Question: We have a fairly small budget for giveaway items. Are we better off sticking with ink pens and common items, or should we go for something unusual. If so, what do you suggest?
Answer: The key to finding successful items is:
Define a specific objective
Determine a workable distribution plan to a target audience
Create a theme
Develop a message to support the theme
Select a product that bears a natural relationship to banking or your communication theme
Use a qualified promotional products distributor. This individual can make suggestions to meet your needs.
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