Using The FDIC Logo When Marketing Your Wealth Management Products
Answer by John Burnett, BOL Guru Bio
Question: We are running a print ad for our Wealth Management Department. It includes bullets for Trust, Investment Management, Investment Center and Private Banking. Do we need the FDIC logo, because Private Banking products are bank products even though the others are not?
Answer: Private banking presents this problem in many bank ads. If you mention Private Banking's deposit services, you need to identify yourself as an insured bank. You can use the advertising statement ("Member FDIC") in lieu of the FDIC logo, however.
At the same time, I believe you should distinguish the uninsured products from those that are insured, and you should consider using the bulleted investment risk warnings.
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