Targeted Mailings Based On Income And Cost Of Residence

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Targeted Mailings Based On Income And Cost Of Residence
Answer by Rick Wemmers, BOL Guru
BIO AND CONTACT INFO

Question: We are relocating our main office and want to do some targeted mailings based on income and cost of residence. We would offer 25bps more than our published rate IF they open a CD before we move into their area. Are there any problems with this type of marketing program?

Answer: Don't see any problems. Just make sure you have the offer in writing.

First published on BankersOnline.com 11/04/02

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