Making Cardholder Change of Address Notification More Effective
Answered by BOL Gurus Mary Beth Guard and Jack Holzknecht Bios
Question: Our customers are already tossing the privacy notices, and we send a bit of 'fluff' mail. Any suggestions for making Cardholder Change of Address notification more effective?
Answer: Larger font. Bold print. Bullet items. Lots of white space. Those are the types of suggestions we've seen from people who purport to be experts in such things.
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