Sec. 222.25 Reasonable and simple methods
of opting out.
(a) In general. You must not use
eligibility information about a consumer
that you receive from an affiliate to
make a solicitation to the consumer
about your products or services, unless
the consumer is provided a reasonable
and simple method to opt out, as
required by § 222.21(a)(1)(ii) of this part.
(b) Examples. (1) Reasonable and
simple opt-out methods. Reasonable and
simple methods for exercising the optout
right include—
(i) Designating a check-off box in a
prominent position on the opt-out form;
(ii) Including a reply form and a selfaddressed
envelope together with the
opt-out notice;
(iii) Providing an electronic means to
opt out, such as a form that can be
electronically mailed or processed at an
Internet Web site, if the consumer agrees
to the electronic delivery of information;
(iv) Providing a toll-free telephone
number that consumers may call to opt
out; or
(v) Allowing consumers to exercise all
of their opt-out rights described in a
consolidated opt-out notice that
includes the privacy opt-out under the
Gramm-Leach-Bliley Act, 15 U.S.C.
6801 et seq., the affiliate sharing opt-out
under the Act, and the affiliate
marketing opt-out under the Act, by a
single method, such as by calling a
single toll-free telephone number.
(2) Opt-out methods that are not
reasonable and simple. Reasonable and
simple methods for exercising an optout
right do not include—
(i) Requiring the consumer to write
his or her own letter;
(ii) Requiring the consumer to call or
write to obtain a form for opting out,
rather than including the form with the
opt-out notice;
(iii) Requiring the consumer who
receives the opt-out notice in electronic
form only, such as through posting at an
Internet Web site, to opt out solely by
paper mail or by visiting a different Web
site without providing a link to that site.
(c) Specific opt-out means. Each
consumer may be required to opt out
through a specific means, as long as that
means is reasonable and simple for that
consumer.
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