Auditing a Web Site for Problems
By Cliff Kurtzman, CEO
The Tenagra Corporation
The process of auditing a Web site for problems can go well beyond doing things like link checking, accessibility,
and speed of access. For those tasks, two tools we have often used (either the free or paid versions, depending on
the requirement) are Netmechanic and HTML Doctor.
What else may go into a Web Site Audit? Depending on our client and their needs, we might examine the following
(and more!):
Assessment of best practices.
Assessment of Web projects across the entire organization,
looking at status, intent, progress, and success.
Assessment of Web Vision for the company.
Review of Web site measurement, and techniques for establishing metrics.
Survey and assessment of customer needs from the Web site.
Review and assessment of the Web sites of competitors.
Review of in-house versus outsourcing decisions for the Web site.
Review of management acceptance and support.
Review of corporate policies relating to the Web site.
Review of comprehensiveness of Web site content.
Review of content currency and accuracy.
Review of internationalization needs and efforts.
Review of content ownership, update responsibilities, and testing and verification process.
Review of change control process and content approval process.
Review of Web graphic standards and design guidelines.
Review of Web log data and analysis process.
Review of Web site personalization efforts.
Review of Web data mining efforts.
Review of Web user assessment process.
Review of Web site support of sales activity and channel conflict.
FAQ and Knowldegebase Review
Review of E-mail management and response process and tools.
Review of customer communication techniques, including chat and telephone integration.
Review of customer access to inventory, order, and problem information.
Review and recommendation of site success metrics.
Assessment of search engine placement and optimization efforts, including international search engines.
Assessment of newsgroup and discussion list participation.
Assessment of online advertising strategies and effectiveness.
Assessment of associate program participation and results.
Assessment of integration of Web activity with traditional marketing.
Assessment of online brand perception.
Assessment of E-commerce support to the online sales process.
What does it cost? Depends on the extent and complexity of the web site. Costs could range from hundreds of dollars to tens
of thousands of dollars.
Copyright 2001 by Cliff Kurtzman, CEO of The Tenagra Corporation. Tenagra specializes in helping organizations worldwide use the Internet as a strategic asset.
BankersOnline is a free service made possible by the generous support of our
advertisers and sponsors. Advertisers and sponsors are not responsible for site content. Please help us keep BankersOnline FREE to all
banking professionals. Support our advertisers and sponsors by clicking
through to learn more about their products and services.
Print Friendly!
Email This Article!
Discuss NOW!
