Question: Current events have changed banking, do you know how?
Answer:
While consumer concern about macro-economic conditions currently is at its highest point in the last 40-50 years, this concern has only started to influence how people think about their own financial habits.
New research reveals a shift in consumers' financial attitudes following the economic crisis:
Those considered older (55+) appear to be reacting most poorly to the economic downtown
Younger bank customers (34 years or less) may be more focused on becoming more fiscally conservative.
Overall, less people are rewarding themselves by spending money, and more agree they need a good financial plan in place.
Convergys Boilerplate updated 10/25/07
For more information on the impact of the economy on consumers' level of business with their bank and insights into which customer segments drive bank success Click Here to Read Excerpts or Order the Report or call 1-888-284-9900.
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