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Experian Decision Analytics Attribute Toolbox

Question: What is the value of new or alternative data sources in a decision process?
Answer: : In an increasingly competitive environment, the ability to make informed business decisions which accurately measure risk and reward has never been more important. The science of using historical information to predict future outcomes has definitively evolved to a highly sophisticated state. To fuel business decisions, institutions have exploited their internal customer behavioral data and complimented this process with credit bureau information. There remain to be, however, valuable sources of rich data largely unused in the decision management process. By leveraging these rich data sources, organizations can more effectively define risk and increase overall customer portfolio profitability.
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Experian provides quality compliance solutions by leveraging our competencies in mission-critical applications, advanced analytics and secure data management. Our anti-money laundering solution is designed to meet BSA/USA PATRIOT Act requirements in a way that is comprehensive, cost-effective and easy-to-use. Experian's clients benefit from unrivaled software flexibility, quality service and risk management expertise.
First published on BankersOnline.com 4/14/08

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