Supermarket Branch Work-Tough Job

With more and more financial institutions opening offices in supermarkets, it's becoming apparent that supermarket banking requires a different mode of operation than traditional banking.

John Presley, from National Commerce Bank Services, Inc., has 62 supermarket branches, and has helped other financial institutions set up more than 500 more.

He says employees in supermarket branches must be much more aggressive sellers than those in traditional settings. People going into a brick and mortar type branch do so with the intention of doing business with the bank. People don't come to the supermarket to buy bank services. The approach has to be different.

Copyright © 1995 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 6, No. 2, 11/95