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Tell Customers How To Stop Telemarketers

Want to gain some points with your customers? Try including consumer information in your regular customer mailings. Many customers have the same frustrations. An informative mailing could help customers deal with a specific source of frustration and position your bank as the helpful and supportive source.

For example, most customers don't like getting calls from telemarketers. But few customers know that there is a technique for putting a stop to these calls. The Federal Trade Commission's Telemarketing Rule gives consumers the right to request that their name be removed from the marketer's call list. Once the consumer makes the request, the telemarketer must take steps to comply with the consumer's request. Although not all telemarketers comply with the rule, it is effective. We have reduced incoming telemarketing calls from four or five a day to several a month. Thank you FTC.

It is simple to prepare a statement stuffer that explains this consumer right and tells the consumer what they should say to the telemarketer. Best of all, they'll be grateful to the bank for the information and help. Just be sure that if your bank does any telemarketing, you are in full compliance with this rule!

Copyright © 1999 Compliance Action. Originally appeared in Compliance Action, Vol. 4, No. 8, 7/99

First published on 07/01/1999

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