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Fee Free Checking

Community Credit Union, Plano, Texas recently revealed that it has had great success with a campaign designed to appeal to those who like the word "free." More than 4,000 of the credit union's members opened a "Beyond Free Checking" account during a two-month promotional period. The account offered unlimited free automated teller machine transactions, a VISA check card, and rate discounts on loans.

Copyright © 2003 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 13, No. 9, 12/03

First published on 12/01/2003

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