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Here's a Marketing Idea

Bank of America public relations personnel must have really gone through the coffee and donuts to come up with this concept: use a debit card instead of writing a check for purposes of relieving stress.A bank press release cites a California psychologist who says that fast-paced stressful living causes bad penmanship, and that stress is then further compounded when people worry because what they write might be illegible. She doesn't stop there, either. She says that standing in a checkout line writing a check when people behind you are fidgeting is "very stressful," causing tense muscles, perspiration and rapid heart beat. Even fumbling through a pocket or handbag for the checkbook and pen is stressful, she adds.

And we thought it was the total on the grocery bill that was giving us ulcers!

Copyright © 1998 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 8, No. 10, 9/98

First published on 09/01/1998

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