A Hometown "Voice"

Comerica has entered into an agreement with Mort Crim, a 35-year broadcasting veteran, to become the voice that will bring the "hometown bank" image the bank seeks to various marketing media.

Crim is the creator and voice for the award-winning "Second Thoughts" series of inspirational messages heard on 900 radio stations nationwide. He is an author of six books, a multiple Emmy award winner, and has worked as a correspondent for ABC Radio Networks and as Paul Harvey's vacation substitute. He will represent Comerica in print, radio and television ads, speaking engagements and other forums.

Copyright © 2002 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 12, No. 2, 2/02