Business Builder
Fifth Third Bank is counting on the popularity of Internet bill payment to build business and loyalty, offering a bill paying service it bills as "free" to new account holders. The bank recently launched an upgraded on-line banking product at www.53.com and the free Internet bill payment is part of the new account. Payments to Fifth Third Bank accounts and transfers between Fifth Third Bank accounts are free of charge. So, too, are the first 20 payments per month to non-Fifth Third Bank accounts.
Copyright © 2003 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 13, No. 2, 4/30