Marketing Through Mini-Theater

Chase and Amazon have teamed to bring the world a unique entertainment experience while marketing Amazon products and use of Chase payment products. Called the Amazon Theater, the program presents a series of short films on Amazon's web site that carry a theme, but allow the two companies to piggyback the experience by offering products and services. Each of the five short films features prominent celebrities such as Darryl Hannah, Minnie Driver and Blair Underwood. Cardholders of Amazon.com Platinum Visa who purchase any of the products featured in the films receive five percent cash back on each purchase. New card members who enroll will also receive a $30 instant discount off their first qualifying Amazon.com orders. You can see the films at www.amazon.com

Copyright © 2005 Bankers' Hotline. Originally appeared in Bankers' Hotline, Vol. 15, No. 3, 4/05