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Comments due on FTC ANPR on Trade Rule on Use of Reviews and Endorsements

01/09/2023
Status: 

The Federal Trade Commission has announced it is exploring a potential rule to combat deceptive or unfair review and endorsement practices, such as using fake reviews, suppressing negative reviews, and paying for positive reviews.

The FTC’s Advance Notice of Proposed Rulemaking (ANPR) seeks public comment on potential harms stemming from deceptive or unfair review and endorsement practices and whether a rule would help consumers and level the playing field for honest marketers.

Comments will be accepted for 60 days following Federal Register publication.

UPDATE on publication and comment period: Published at 87 FR 67424 on 11/8/2022, with comments due by 1/9/2023.

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