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#1107944 - 01/08/09 09:32 PM Marketing Department Audit
Lisa V Offline
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Lisa V
Joined: Jan 2009
Posts: 7
I am looking for examples of your Marketing Department Audit guidelines.

If you can send me an example directly, I would appreciate it



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#1108182 - 01/09/09 01:36 PM Re: Marketing Department Audit Lisa V
rlcarey Offline
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Joined: Jul 2001
Posts: 78,596
Galveston, TX
What is the context of the audit you are looking for - compliance with ad related regulations? Also, posting your e-mail address on a public forum is going to get you and your organization inundated with spam. You should have people private message you through the threads.
The opinions expressed here should not be construed to be those of my employer:

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#1108302 - 01/09/09 03:43 PM Re: Marketing Department Audit rlcarey
Cornfed Turtle Offline
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Joined: Mar 2006
Posts: 1,323
"...Somewhere in Middle Americ...
Lisa: I separate an operational audit of Marketing from, as noted above, a regulatory compliance audit. If that's what you are looking for - - - stick to the basics of auditing: reconciled accounts, approvals for projects, approvals for invoices, budget, comparisons of budget to actual, ads that were paid for ran, billing procedures, expense accounts, control over goods (in this case ad copy, the logo, artwork), retention policies. You will also want to review any contracts and check their use of prepaids.

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