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#1160347 - 04/08/09 10:54 PM Social Networking Sites and Compliance
mbernard Offline
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Joined: Jul 2008
Posts: 109
Hello,

If we have pages on Twitter, Facebook, or Myspace, can we advertise rates or products? If we can, do have to provide all the disclosures? For example, we say 0% Repo Loans, or 4.51% Checking accounts. If we left the rates and trigger terms out of our blogs do we need disclosures?

Any insight to the disclosure requirements would be great. Thanks in advance for your help!

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#1160362 - 04/08/09 11:53 PM Re: Social Networking Sites and Compliance mbernard
GuitarDude Offline
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Joined: Nov 2004
Posts: 5,924
So Cal
I would consider those sites/pages to be advertisements that are subject to all of the regular requirements. Also, since it is unlikely that you can include a link to further information right next to your main message (I am assuming this), you would need to have any triggered disclosures right there.

IMHO, advertising on those types of sites is probably not a good idea. Those sites are generally seen as not very professional and especially for MySpace, hackers seem to get in to people's pages all the time.

Lastly, the examples you provided (0% repo loans, 4.51% checking accounts) are not compliant in their current form with advertising rules under Reg Z and Reg DD, respectively.
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#1160435 - 04/09/09 12:04 PM Re: Social Networking Sites and Compliance GuitarDude
RVFlyboy Offline
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RVFlyboy
Joined: Oct 2000
Posts: 5,975
Soaring over Georgia
Nancy Castiglione wrote an excellent article on this topic very recently that was published on the ABA Banking Journal website. The article was titled: Blogs and Tweets Can Land You in Compliance H*ll. You can access it here: http://www.ababj.com//content/view/760/121

Don't miss the embedded link at the top of the article for 6 new-media compliance tips.
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#1160599 - 04/09/09 02:39 PM Re: Social Networking Sites and Compliance RVFlyboy
mbernard Offline
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Joined: Jul 2008
Posts: 109
Thanks! That was what we were thinking. We agree with your comments. And thanks for the article!

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#1160960 - 04/09/09 06:49 PM Re: Social Networking Sites and Compliance mbernard
Andy_Z Offline
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I've always enjoyed Nancy's work. And I am in complete agreement with her. This is the same as that employee who sets up a website in an attempt to bring in business. (Lenders collecting commissions have tried this as a means of furthering themselves.)

While I think you might argue your way out of a compliance violation with a regulator, showing corrective actions being done, you would be the deep pocket a consumer would collect from in less time than it takes to receive an emailed subpoena.
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#1167737 - 04/22/09 02:34 AM Re: Social Networking Sites and Compliance Andy_Z
tjbanker Offline
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Joined: Jun 2002
Posts: 310
We have some creative employees that would like to put mortgage rates are in the 4's on their face book. Would this be acceptable? They aren't stating an exact rate but it still doesn't seem right.

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#1167910 - 04/22/09 03:13 PM Re: Social Networking Sites and Compliance Andy_Z
Richard Insley Offline
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Toano, VA
Originally Posted By: Andy Z
While I think you might argue your way out of a violation with a regulator....

If the "employee" is actually an officer of the corporation, then you'll probably get tagged. Officers speak for the corporation.
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