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#1197490 - 06/08/09 07:17 PM Member FDIC
Nick Grant Offline
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In a radio ad is it required to state Member FDIC?

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#1197519 - 06/08/09 07:43 PM Re: Member FDIC Nick Grant
sunnyflowers Offline
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North Carolina
My understanding is for TV or radio ads of 30 seconds or less, the FDIC membership statement is not required.

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#1197548 - 06/08/09 08:22 PM Re: Member FDIC sunnyflowers
John Burnett Offline
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John Burnett
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Cape Cod
You'll see the exclusion for short radio and TV ads in section 328.3(d) of the FDIC's regs on Advertisement of Membership.
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#1197897 - 06/09/09 03:19 PM Re: Member FDIC John Burnett
DD Regs Offline
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Somewhere in the middle
Where is a good reference as to when FDIC is needed?

I think it should be with every ad that has our name in it, but others say, only when it has a deposit product.
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#1199912 - 06/11/09 06:54 PM Re: Member FDIC DD Regs
Andy_Z Offline
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A good reference is when deposit products or banking products are referenced. This leaves out just a generic bank name stated somewhere.

...each insured depository institution shall include the official advertising statement prescribed in ยง328.3(b) in all advertisements that either promote deposit products and services or promote non-specific banking products and services offered by the institution.

But the FDIC opted to say when it wasn't necessary, meaning it is is otherwise, so focus on "d" for exclusions.

http://www.bankersonline.com/regs/328/328-3.html
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#1205937 - 06/23/09 03:38 PM Re: Member FDIC Andy_Z
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Somewhere in the middle
Thanks Andy
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#1206129 - 06/23/09 05:12 PM Re: Member FDIC DD Regs
Inquisitor / Sommelier Omega Offline
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I am looking for the new $250M logo for an ad. Is is presently available? The FDIC site still has the temp limit.

On another note, any idea when they will update the handout?
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#1206211 - 06/23/09 05:49 PM Re: Member FDIC Inquisitor / Sommelier Omega
Irishguy Offline
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Joined: Aug 2008
Posts: 614
Kentucky
I think you can order the new signs. Here is the link:

http://www.fdic.gov/regulations/resources/signage/

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#1206384 - 06/23/09 07:50 PM Re: Member FDIC Irishguy
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A Grant Wood painting.
Is there going to be a change in signage since the "temp" 250 got moved to a "perm" 250?
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#1206396 - 06/23/09 08:03 PM Re: Member FDIC Inquisitor / Sommelier Omega
John Burnett Offline
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John Burnett
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Posts: 40,086
Cape Cod
It is not permanent. The sunset on the increased amount got pushed back to 12/31/2013. That may seem like a long time to some people, but four years goes by awfully fast for others.
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#1207166 - 06/24/09 07:37 PM Re: Member FDIC John Burnett
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A Grant Wood painting.
At our present rate we will all be one big bank by then anyway! I guess nationalization of banking belongs in the cooler. Sorry.
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